Digital Marketing

Description

The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services.

Introduction

What Is Digital Marketing?
  • Principles of Digital Marketing
  • Traditional Vs Digital Marketing
  • Digital marketing – Benefits, Distinctions
  • Components of online marketing
  • Digital marketing – Trends, Platforms, Strategy
  • Career opportunities
  • What is domain? How to register Domain?
  • Web Hosting,
  • Types of Web Hosting
  • Websites Vs Portals Vs Blogs
  • Dynamic / Static Websites
Building a Digital Foundation
  • Online marketing – planning and success
  • Defining your target market
  • Online marketing measurement

Planning a Web Site for Online Marketing

  • Site map, Site components
  • Wireframing
  • Elements of a successful site
  • Home page best practices
Optimizing Web Site for Online Marketing
  • Web site platforms
  • Mobile sites
  • All about Domain names
  • Choosing a right hosting company
  • Analyzing the Website
  • Web site maintenance / management
Search Engine Optimization (SEO)
  • Introduction to SEO
  • History of Google
  • What is Search Engine? How they work?
  • Types of Search Engines
  • Search Engine Algorithms & Updates
  • Installing Word Press in domain
  • Installing plugins to SEO
  • Keywords – Types, Analysis tools
  • Preparing & analysing keywords
  • Best keyword research tools
  • On page / Off page Optimization
  • Link building strategies
  • Prerelease list
  • Bookmarking sites
  • Blog commenting
  • Google hacking URL technique
  • How Page Ranking is done?
  • Domain authority
  • Reports & SERP management
Search Engine Marketing (SEM)
  • Search engine optimization (SEO)
  • Paid search
  • Local search
  • Link building In-depth
Google AdWords
  • Introduction to Paid Marketing
  • Google AdWords account
  • Billing settings
  • Types of Campaigns
  • PPC Campaign Setup
  • AdGroups and Keywords setup
  • Bidding strategies
  • AdRank
  • Quality Score Optimization
  • AdWords Ad Formats
  • Ad Extensions
  • AdWords tools
  • AdWords Editor Tool
Blogging
  • To blog or not to blog?
  • Blogging succes
  • Blog content creation ideas
Social Media Marketing
  • Social media
  • Social networking
  • Setting Social objectives
  • Creating right profile & settings
  • Social Media strategy
  • Facebook marketing
  • LinkedIn marketing
  • Twitter marketing
  • Google+ marketing
Social Media Optimization (SMO)
  • Social networking
  • Blogging and micro blogging
  • Video sharing
  • Social shopping and opinions
  • Social news & social bookmarking
  • Social events, Wikis
Online Advertising
  • Search ads, Display ads
  • Affiliate marketing
  • Social media advertising
  • Local advertising
  • Email advertising
Online Marketing Strategy Google Analytics
  • Purpose of website
  • Tools for website analytics
  • Installing Google Analytics
  • Basic terminology and KPI’s

Courses Features

  • Language
    English
  • Lectures
    1
  • Certification
    Yes
  • Project
    5 Minor + 1 Major
  • Duration
    64 hrs + 36 hrs
  • Max-Students
    20
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