Programme overview
Learn the Advanced Digital Marketing course from cyberaegis It will allow you to comprehend the customer's behavior, and develop for Digital marketing strategies, and determine your target customers
The potential for digital marketing careers in India. is expected to be worth around US$160 billion in 2025 According to an Goldman Sachs report, which is three times the current value. A lot of companies are shifting their attention away from the traditional approach to marketing, and are shifting their focus towards digital world
So , are you ready to enter the online world .
Our students always first to help them business owners with their achieve business success of a sustainable economy.
Programme highlites
- Course Duration: 100 Hours (4 months)
- Mode of Training: Online or classroom
- Classes by working Professional
- 15+ Case Studies & Hands-on on 80+ tools
- Class notes and recordings provided after every class
- Internship on 2 live projects during learning: 50 Hours
- Placement guaranteed program
- Assistance Google, Facebook global certifications
- Personalised Resume preaparation
- Mock Interviews by Hiring Managers
- No Cost EMI Option Irs 7500/- per month
- . one website and blog for every student
Why choose cyberaegis (us)
Advance digital marketing course
Photo shop
Video editing
Help to bloggers from the google adsence
Help to youtubers for the monitaization
Help to business owners to improve business stratagies
Placements or opprtunuties
- Advance digital marketing cours
- 100% Placements assistance
- Help to adsence to the blog
- Help to youtube monitisation
- Help to business owners to business strategies
Programme Modules
- What is Digital Marketing?
- Types of Digital Marketing
- Digital Marketing Vs Traditional Marketing
- Web Browsers and Websites
- Domain names and Domain name extensions
- Web Hosting
- How to purchase the best Domain & Hosting?
- Introduction to WordPress
- Advantages of WordPress
- Word Press Installationon Server
- Word Press Dashboard
- Installing and Customizing Themes
- Creating Categories, Pages and Posts
- Adding Menus
- Adding Widgets
- Installing Plugins
- Importance of webpage structure for SEO
- What are Keywords?
- Types of Keywords
- Keyword Ideas Generation
- Google Keyword Planner Tools
- Keywords Analysis Tools
- Keywords Research Process
- Google Search Operators
- Competitior Analysis
- Using tools for Competition Analysis
- How does the search engine work?
- Crawling, Indexing and Page Ranking Mechanisms
- Google Sandbox concept
- Understanding SERP–SearchEngine Results Page
- Google Algorithm updates
- Fixing Panda, Penguin, Hummingbird updates
- Fundamentals On-page Factors
- Setting a Title for the Page/Post
- Setting proper Description for your page/post
- Page/post URL & its importance
- Headings , Importance of Heading and Rules
- Image File name Optimisation
- Image Alt tag and its Importance
- Keywords placement and Keyword Ratio/keyword density
- Importance of content
- Content Quality
- Plagiarism checking tools
- Creation of Robot.txt
- Creation & integration Sitemaps
- Site Speed Analysis
- Images optimizations
- Anchor Links Optimization
- Google Analytics Integration
- Adding Website to Search Console & Verification Process
- Setting Geo-target location
- Search Queries Analysis
- Filtering Search Queries
- External Links Report
- Crawls Stats & Errors
- Fixing Crawl Stats Errors
- Fixing 404 Errors
- Introduction to OffPage Optimization
- What is LinkBuilding?
- Types of Linking Methods(One Way, Two Way and Three Way Links)
- Types of backlinks–Do Follow Vs NoFollow
- Directory Submissions
- Social Bookmarking
- Local Business Listing
- Using Classifieds for Inbound Traffic
- Generating Links from QASites
- Guest Blogging
- Blog Commenting
- Links Analysis Tools
- What is Domain Authority?
- Factors that influence domainauthority
- How to Increase Domain Authority
- Google Business Listing
- Creating Knowledge Panel for your business
- Maplisting optimizations
- Adding posts to google business listings
- Increasing business visibility through localSEO
- Inorganic Search Results
- Introduction to Google AdWords& PPC Advertising
- Setting up a Google AdWords Account
- Adwords Dashboard
- KeyTerms in Adwords–PPC,Bidding,AdRank,QualityScore,CTR
- How does AdWordsrankAds?
- How does bidding work?
- Importance of QualityScore
- Creating Good Landing Pages
- Types of Campaigns
- Creating Search Campaigns
- LocationTargeting
- Different types of LocationTargeting
- Different types of bidstrategy–Manual and Auto
- Advanced bid strategies–Enhanced CPC CPA
- Ad-extensions & Types of Ad-Extensions
- Adding Ad-Extensions in Campaigns
- Creating Ad Groups
- Targeted keywords
- Finding relevant keywords,Adding keywords in ad-group
- Types of keywords,Phrase,exact,broad&negative
- Creating ads–Display & destination URLv
- Tracking Performance/Conversion
- Importance of CTR in optimization&How to increase CTR
- How to increase quality score
- Importance of negative keywords in optimization
- Evaluating campaign stats
- Creating Display Campaign
- Types of display campaigns-Allfeatures, Mobileapp, Remarketing, Engagement
- The difference in Search & Display Campaign Settings
- Ad-scheduling & Ad-delivery
- Ads placement
- Remarketing
- Setting up Remarketing Campaign
- Creating Remarketing Lists
- Custom Audience
- shoppings ads
- google my business ad
- call only ads
- facebook/li>
- Instagram/li>
- twitter/li>
- youtube/li>
- pinterest/li>
- quora/li>
- likned in
- Introduction to Google Analytics
- How to setup Analytics Account
- Google Analytics Dashboard
- Goals and Conversions
- How to setup Goals?
- Types of Goals
- Bounce Rate
- How to Integrate AdWords and Analytics account?
- How to setup Filters?
- How to view customized reports?
- TrafficSources/Channels
- Traffic Behaviour lflow
Tools Covered
Sample Certificate
Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Digital Marketing and Analytics from Cyberaegis
